Harlem Globetrotters

2024 Harlem Globetrotters Tour Residency at American Dream Lead Creative Director As the lead creative for the 2024 Harlem Globetrotters Tour Residency at American Dream, I spearheaded a dynamic team of creatives to capture and curate compelling content throughout the week-long residency. My role involved overseeing the production of high-quality visual content that showcased the excitement and energy of the Globetrotters’ performances, interactions, and behind-the-scenes moments. I worked closely with the athletes to create engaging material for their social platforms, producing a variety of promotional videos, social media clips, and interactive content tailored to each athlete’s personal brand. Additionally, I took the lead in producing and conducting on-court interviews and talking segments, ensuring the Globetrotters’ stories were captured in an authentic and engaging way for fans to enjoy both in-person and digitally. This multifaceted approach not only amplified the residency’s reach but also enhanced the Globetrotters’ digital presence, making it an unforgettable experience for both the team and their fans. Through creative direction, coordination, and leadership, I successfully delivered content that reflected the Globetrotters' unique spirit and excitement during this memorable residency.